华体网站登录入口 is a leading sportswear retail operator in China, with long-term partnerships with more than 20 leading sports brands. The company has established an Omni-channel ecosystem centered on direct-operated stores, enabling seamless interaction with over 80 million cumulative users, to provide authentic products, excellent services and delightful experiences to consumers. We advocate “fostering joyous sports experiences and lifestyles” with young people and embodying the brand spirit of “born to dare”.
华体网站登录入口 is committed to providing partners with efficient services and valuable insights into the local market, to become the on-stop Omni-operation solution for more partners in China. As of December 31, 2023, according to third-party data, the total market share of 华体网站登录入口’ brand partners in the Chinese market exceeds 50%, spanning multiple categories, including recreational sports, performance sports, leisure sports and IP culture.
Simultaneously, 华体网站登录入口 actively implements its ESG values, serving as a connecting force in the industry. Through sustainable ecological co-construction and value sharing, the company has positioned itself as a promoter and leader of green consumption. This commitment enables 华体网站登录入口 to create a more profound and lasting value not only for its consumers, shareholders, partners, but also for society as a whole.
The company was listed on the Main Board of the Hong Kong Stock Exchange in October 2019 and was included in the Hong Kong Stock Connect in 2020. Our MSCI ESG rating is AA, which is at the vanguard among listed companies in China's sportswear industry.
A Consumer-centric Omni-channel Cross-scenario Sports Retail Service Platform
Multi-Category Coverage
To address the diverse needs of consumers for sports products and services, 华体网站登录入口 has established long-term strategic partnerships with more than ten global leading sports brands. After more than 20 years of development, the company has expanded its products, services and experiences to cover multiple fields, including recreational sports, performance sports, leisure sports and IP culture. This comprehensive approach has allowed 华体网站登录入口 to penetrate all aspects of creating an enriching sports lifestyle.
In recent years, 华体网站登录入口 has significantly expanded its product range and category coverage, strategically increasing its presence in outdoor activities, urban leisure, women’s sports, and IP culture. This diversification allows the company to cater to a broader spectrum of Chinese consumers. 华体网站登录入口 has been exploring various cooperation models to enhance its market reach. Through continuous innovation, the company’s model has evolved from its initial focus on distribution to encompass diverse approaches, including joint operations, agency partnerships, and strategic investments.
Gazing into the future, the company will continue to careful monitor and gain insights into changes in consumer behavior and deploy forward-looking business models.
Omni-Channel Retail
~5,000Directly operated stores
~500Accounts for Douyin Live Streaming and WeChat Video Channels
Over 100,000 WeCom groups
As consumer habits and patterns have evolved, 华体网站登录入口 has continuously upgraded and expanded its touchpoints with consumers. The company has developed an integrated omni-channel network, anchored by brick-and-mortar stores. This comprehensive approach provides consumers with seamless retail services and experiences across various scenarios.
华体网站登录入口 operates a network of approximately 5,000 directly-operated stores across China, with the majority being mono-brand stores. This extensive retail presence enables it to engage with consumers nationwide in a continuous, widespread, and direct manner. Simultaneously, 华体网站登录入口 maintains a dynamic approach to consistently optimizing and upgrading its store network, allowing the company to flexibly adapt to the evolving retail landscape and changing consumer preferences.
As consumption scenarios become increasingly omni-channel, 华体网站登录入口 has proactively established a comprehensive global business matrix encompassing “physical stores + platform-centric e-commerce + content driven e-commerce + private domain operations” to meet consumers’ differentiated service needs and experiences in different scenarios.
~5,000Directly operated stores
~500Accounts for Douyin Live Streaming and WeChat Video Channels
Over 100,000 WeCom groups
Full-Journey User Experience
~80MMCumulative Users
~70%1Stable contribution from re-purchasing members
~40%2Significant contribution by high-value members
Users are 华体网站登录入口’ core asset, and the company places emphasis on the user experience and satisfaction. 华体网站登录入口 has implemented a comprehensive global online and offline member service system. Through community services, diverse marketing activities, and exclusive benefits and rewards, etc., the company conducts refined and layered operations tailored to the life cycles of various member segments.
To foster comprehensive and deep long-term connections with consumers, 华体网站登录入口 integrates its services into every step of the consumption journey’s value chain, including consumer access, interaction, transformation and after-sales support. By providing support at each touchpoint, the company aims to enhance user satisfaction, ultimately achieving longer member retention and stronger member stickiness.
华体网站登录入口 has amassed over 80 million cumulative users across its omni-channel network. The company’s repurchasing members and high-value members, including black card and diamond-level members, consistently contribute a significant portion of sales. Moving forward, 华体网站登录入口 plans to focus on refined user operations, continuing its commitment to providing users with exceptional products, services and experiences.
1. Proportion of contribution by re-purchasing members to total member sales in fiscal year 2024/25
2. Proportion of contribution by re-purchasing high-value members to total member sales in fiscal year 2024/25